YSL Set For Name Change

Iconic fashion house Yves Saint Laurent is set to undergo a change of name after fifty years under the supervision of new creative director Hedi Slimane. In future, Yves Saint Laurent will be known as Saint Laurent Paris (inspiring thoughts of a Catholic Saint??). The name change is expected to be unveiled in the coming months, for Hedi’s 2013 spring collection. The YSL logo will remain unchanged. 

Slimane says he joined the YSL at the beginning of this year and assumed “total creative responsibility for the brand image and all its collections”, including store concepts.

 

We are keen to see what the name change will bring for this much loved brand. Generally speaking when brands change name they also change direction so we wait with bated breath to find out exactly what Saint Laurent of Paris is all about. Personally we will always love Yves Saint Laurent as it rolls of the tongue and inspires images of romance and luxury in the city of Paris.....

 

What do you think of the new name??

 

Enjoy!
R&M @ GoS
xox

 

Things We Love - Facebook Gets A Fashion Makeover With YSL Eye Palettes

It's official YSL are set to release a new Beauty Palette designed especially for YSL's own Facebook fans. The social media inspired palette will feature eye shadows in Facebooks trade mark blue and white
colours.

Only 1,650 of the palettes will be released to purchase via the british vogue facebook page.

"We are honoured that a prestigious brand such as Yves Saint Laurent resumes Facebook colour codes to launch a unique product destined for its fans," said Damien Vincent, commercial director of Facebook France. "This is a fitting tribute to a vibrant and passionate demonstration that Yves Saint Laurent is a modern and dynamic brand with consumers knowing the heart of its marketing strategy."

The FB palette will be available from July 19 via YSL own Facebook page for £39. Are you ready to wear Facebook on your Face?! ;)

Enjoy!

R&M @ GoS

xox